ALPHALIGHTING | The 13th Zhu Rong Award Sees Different Light Art

On September 23, 2021, the long-awaited annual lighting ceremony-CBDA 13th Zhu Rong Award Lighting Application Design Competition National Finals, a grand award ceremony was held in Zhengzhou.

The theme of this year's Zhu Rong Award National Finals is "Sinhuo·Liaoyuan", which is intended to convey Zhu Rong Award's belief in spreading light culture together with the majority of designers. A little light of fire gathered in one place, enough to turn into a prairie fire. On-site 800+ design friends gathered together to watch booths, appreciate works, listen to lectures, discuss lighting...

At this awards ceremony where the big names gather, ALPHALIGHTING, as an exhibitor, displayed the scene space created by a variety of lighting products, and explored the lighting culture with big-name designers.

The overall design of the ALPHALIGHTING Zhu Rong Award booth is based on the arched arc, with pure white as the main color, which is intended to present the changes between the classic and modern minimalist styles of Florence, Italy. The whole space creates a pleasant and comfortable lighting environment atmosphere through light lines and space architecture. Finally, in space, components or model decoration, it embodies an order, a law, and a unified concept of space.

The arc and Roman column elements displayed in the interior space of the booth have a strong sense of perspective and sculpture. Against the background of the lights, it creates the elegance and grace of ancient Greece, as well as the simple, lively and harmonious atmosphere that reflects the humanistic thought, thus attracting the attention of contemporary designers.

ALPHALIGHTING regards design as an interpretation, integrates life and art with philosophical methods, does not forget the human-oriented design purpose, and at the same time meets the needs of users' lives and applications. Its unique scenes and soft and comfortable light have been well received by many designers.

In fact, the craftsman spirit of ALPHALIGHTING is not only embodied in design innovation, but also embodied in the excellence of product quality! ALPHALIGHTING's product development direction and product upgrade direction are to balance function and decoration, integrate design aesthetics into lighting, carry out product innovation, and adhere to the concept of "human-oriented" lighting and healthy lighting.

Light is the soul of space and the fourth dimension of architectural space. Light gives life to architectural space. With the upgrading of public consumption, people's pursuit of a better life, and the awakening of lighting quality awareness, the demand for lighting will also shift from quantity to quality.

During the event, ALPHALIGHTING, with its beautiful and simple booth design and novel and practical lighting products, attracted the high recognition of the industry's predecessors and design colleagues.

The booth atmosphere was warm and crowded. ALPHALIGHTING employees frequently interact with visitors to effectively spread the brand advantages of ALPHALIGHTING products and one-stop integrated lighting solutions.

The 13th Zhu Rong Award ended successfully. Hundreds of designers won the most authoritative recognition and honor at the award ceremony of the finals. As a leading lighting brand in the lighting industry, ALPHALIGHTING will continue to advance on the road of high-end commercial lighting. Starting from the top lighting design, integrating the global high-quality supply chain, using good design and good quality, to provide one-stop, integrated and comprehensive lighting for commercial complexes, commercial office spaces, star hotels, high-end residential lighting projects ! Let Alpha illuminate every corner of the world!