ALPHALIGHTING was invited to participate in the preparatory meeting for the second light art exhibition

On September 24, 2021, in the eager expectation of the lighting industry, the preparatory meeting for the start of the second light art exhibition was held in Guangzhou Guangya Building, inviting the first light art exhibition chief designer representatives and the second light art exhibition to cooperate Representatives of units and creative designers discussed matters related to the next optical art exhibition. Mr. He Dongxu, president of ALPHALUCE Asia Pacific, was invited to participate in the preparatory meeting for the launch of this optical art exhibition.

At the launching ceremony, Ms. Zheng Yaqin, Secretary-General of the Aladdin Magic Lamp Award Organizing Committee, also conveyed to the industry the industry's continuous breakthroughs and innovations aimed at strengthening in-depth exchanges and cooperation in various fields of LED lighting, and jointly seeking professional talents for the development of the global lighting industry . Define future products and technology directions for the industry, and contribute Chinese wisdom and Chinese solutions to the global lighting industry.

Next, the grand opening ceremony of the second optical art exhibition was also opened. Mr. He Dongxu, president of ALPHALIGHTING Asia Pacific, and many guests and the media witnessed this grand moment.

ALPHALIGHTING is a well-known Italian commercial lighting brand. It was born in Florence, Italy in 2010. It has established long-term strategic partnerships with more than 300 customers around the world, and its products are sold in more than 90 countries and regions.

Participating in the 2022 Aladdin’s Magic Lamp Award press conference and the preparatory meeting for the start of the lighting art exhibition. In the introduction of the organizer and the communication with peers, Mr. He Dongxu shared the continuous use of light to "empower" people’s living space, reflecting the lighting The new value of. As a global high-end commercial lighting brand, ALPHALIGHTING will also be committed to providing professional lighting design for global luxury brand shops and high-end hotels and other commercial spaces, and has been at the forefront of lighting design. .

In the video interview of the Light Art Exhibition, Mr. He Dongxu, President of ALPHALIGHTING Asia Pacific Region, described his understanding of light art: light itself is a kind of art, because it plays a very important role in creating a space atmosphere; light is functional and aesthetic Fusion, it is part of aesthetics.

"For the development of domestic lighting art, he said that at present domestic commercial lighting is already at the core stage of the industry.'Lighting' is no longer limited to the original role of space lighting, but will become a part of space lighting. Space aesthetics." He Dongxu thinks: With the increasing prosperity of the commercial economy and the rise of the domestic lighting designer group, the demand for high-end commercial lighting fixtures will also increase significantly in the future, and the market space will be completely released.

At the same time, ALPHA's product development direction and product upgrade direction will take into account function and decoration, integrate design aesthetics into lighting, and carry out product innovation. Adhere to the concept of "people-oriented" lighting and healthy lighting.

Optical Art Graduation Design Exhibition Preparatory Meeting

The kick-off preparatory meeting for this light art exhibition can be described as a gathering of big names. More than a hundred people from all over the country, including academic experts, outstanding lighting engineering design and corporate representatives, and media representatives gathered together.The meeting not only introduced the breakthroughs and changes in the selection of the 10th Aladdin Magic Lamp Award, but also brought a preview of the highlights of the 2nd Light Art Exhibition-"Chasing the Light-The Graduation Design of the School of Architecture, Art and Design, Guangzhou Academy of Fine Arts exhibition".

"Follow the Light-Guangzhou Academy of Fine Arts Architectural Art Design Studio Graduation Design Exhibition" aims to promote the development of innovative design in the lighting industry. The second light art exhibition and Guangzhou Academy of Fine Arts created a light art graduation design exhibition belonging to the Guangdong-Hong Kong-Macao Greater Bay Area.

The organizer of the graduation design exhibition, Lu Weiqi, Dean of Jimei Research Institute of Guangzhou Academy of Fine Arts, said: The land of Guangzhou lighting art is fertile, but the creativity is insufficient. I hope that young graduates will create a lighting art graduation design exhibition belonging to the Greater Bay Area through the platform of the Aladdin Magic Lamp Award when they are most active in their creativity. As one of the highlights of GILE2022, Li Guang, associate professor of Guangzhou Academy of Fine Arts, said: We look forward to co-creating real scenes with designers, manufacturers, engineers and companies through the cooperation of the lighting art exhibition, bringing freshness blood and ideas to the graduation design exhibition of Guangzhou Academy of Fine Arts.

The future has come. In the era of smart cities, lighting is bound to carry more functional value, social value and spiritual connotation. As a cutting-edge lighting brand, ALPHALIGHTING will start from the top-level design to create a top commercial lighting brand, and is committed to providing perfect lighting solutions for hotels and commercial lighting projects! Purify the lighting environment and reshape the architectural space.